Daniel Lim

Founder & Managing Director of The PLAYBOOK
 https://theplaybook.asia/

Equipped with a background in media and public relations, Daniel is the founder and managing director of The PLAYBOOK, a media brand dedicated to street culture, fashion and entertainment.

Prior to taking helm at The PLAYBOOK, Daniel managed Yellow Media, a digital publishing group of the region’s top online publications.

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All Sessions by Daniel Lim

  • Session 2 - Afternoon


  • 13:50  - 14:30
    Moderator: Alan Soon, The Splice Newsroom - Have we reached peak media? - How are you guys dealing with content fragmentation - Audience engagement in an increasingly competitive digital landscape - How do you grow your readership without compromising on the quality or diluting the content? - Let's talk about monetization - do you think niche is better than a mass mainstream focus?




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Daniel Lim