RICE is a digitally native news portal that brings fresh perspectives and bold commentary on everyday life in Asia, culminating in cutting edge culture journalism and content creation.
All Sessions by Mark Tan
Session 1 - Morning
Panel: Understanding And Dissecting The Complicated Digital Audience In Singapore
10:30 - 11:00
Moderator: Eleanor Dickinson. Mumbrella Asia
- Introduction of your brand
- What's Acceptable And What's Not
- What has worked well for your brand / growth hacking tricks
- Managing Sentiments
- Have audience in Singapore matured over the last 1-2 years and started to accept content that are "riskier"
- Playing safe no longer works?
- What formats are audience consuming
- Have we reached peak media?